4 Reasons You Should Be Doing SEO For Your Site

May 10, 2021
Why You Should Do SEO

Many businesses do pay-per-click ads and social media advertising and think that’s all they need in terms of digital marketing. But they’re missing out on an important component: search engine optimization (SEO). Unlike paid ads, SEO improves your site and gets you incredible, long-lasting, long-term results.

Let’s explore a few reasons why doing SEO for your website is not just important, but a no-brainer addition to your digital marketing efforts.

Why You Should Do SEO

SEO can do much more than get you ranked on Google and other search engines. SEO is worthwhile because:

1. It Increases Your Conversions

Even more than ranking #1 on search engines, the point of SEO is to get you traffic to your site — and then convert visitors into paying customers. SEO does this by improving not just ranking but also working on your site itself. SEO takes a few months to have an effect, but once it does, it increases your conversions on your website and by extensions your revenue.

2. It Improves Your Website And User Experience

SEO’s on-site optimizations are focused on improving your website in and of itself. It does this in a few ways. First of all, it improves your site aesthetically: SEO specialists can recommend changes to layout, menus, CTA buttons, and copy to improve the way your site looks and flows. These changes improve your visitors’ user experience and makes it easier for them to navigate your site (and buy). SEO also improves your site behind the scenes, improving metadata and other technical aspects so Google can “read” it better.

3. Your Competitors Are Doing It

The truth is that your competitors are investing in SEO. They’re getting ranked for those keywords and appearing on the first page of search engine results. So to truly compete with them and make sure you get some of the sales they’re getting from SEO, you have to be doing SEO as well. It’s working for them, so you may as well make it work for you.

4. It Involves $0 In Ad Spend

Unlike pay-per-click ads on Google, Facebook, and more, SEO doesn’t cost anything in ad spend. You don’t pay for any results — everything is organic. Even better, the efforts will have long-lasting effects, even if you stop doing SEO.

Boost Your Site With Midnight Marketing

Ready to get all the benefits of SEO for your site and your business? Midnight Marketing offers SEO services in Tennessee. Our customized strategies and proven processes work together to improve your website and generate more revenue for your business through the site.

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