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Picture this. You’re walking into a store that sells fruits and vegetables. You go in and browse through the aisles, but nothing catches your eye since the produce is displayed in a sloppy manner. Then, you go across the street to a beautifully organized store that...

A long time ago, there was a great baker that lived on the top of a mountain that looked over a small town. He used to make the best-baked goods, and people made the long journey to the top in order to get a taste of the baker’s products. Suddenly, a family moved to...

SEO, or Search Engine Optimization, is the process of tweaking a website and its contents to be easily accessible for the search engines’ algorithms. It is an organic way of creating a path so your customers can find your business and its services a lot easier....

Over the last 10 years, digital marketing has surged as one of the main, if not the main, means of promoting services or products for small and medium businesses. This surge of popularity makes sense when you take into account the flexibility these digital strategies...

Your business website is essential for people to know more about what you do and the services you offer. You can get potential customers to purchase through a website and get leads from potential buyers to target and sell them in the future. However, do you know how...

Content is a crucial changer for implementing strategies and getting the traffic you expect to your website. If you are unsure of how to deal with SEO, or maybe you don’t know what else to do to drive traffic to your website, you are in the right place. Do you know...

It is normal to get confused when it comes to many terms in digital marketing; PPC, SEO, SERP, ROI, just to mention a few. You’ve probably heard about PPC and SEO more than the others, but what is the difference between them? Keep reading to find out. What is PPC? PPC...

Social media marketing can include both paid advertising on social media and organic social media posting. Although organic posting can have benefits, paid social media like Facebook Ads is more effective in targeting and converting users. But what are the benefits of...

Social media marketing can include both paid advertising on social media and organic social media posting. Although organic posting can have benefits, paid social media like Facebook Ads is more effective in targeting and converting users. But what are the benefits of...

Many digital marketing agencies offer social media marketing services to businesses, but often it’s not clear what social media marketing is, what it entails, what the benefits are, and which platforms the agency is working with. Let’s explore the ins and outs of...