SEO, or Search Engine Optimization, is the process of tweaking a website and its contents to be easily accessible for the search engines’ algorithms. It is an organic way of creating a path so your customers can find your business and its services a lot easier....
Over the last 10 years, digital marketing has surged as one of the main, if not the main, means of promoting services or products for small and medium businesses. This surge of popularity makes sense when you take into account the flexibility these digital strategies...
Your business website is essential for people to know more about what you do and the services you offer. You can get potential customers to purchase through a website and get leads from potential buyers to target and sell them in the future. However, do you know how...
Content is a crucial changer for implementing strategies and getting the traffic you expect to your website. If you are unsure of how to deal with SEO, or maybe you don’t know what else to do to drive traffic to your website, you are in the right place. Do you know...
It is normal to get confused when it comes to many terms in digital marketing; PPC, SEO, SERP, ROI, just to mention a few. You’ve probably heard about PPC and SEO more than the others, but what is the difference between them? Keep reading to find out. What is PPC? PPC...
Social media marketing can include both paid advertising on social media and organic social media posting. Although organic posting can have benefits, paid social media like Facebook Ads is more effective in targeting and converting users. But what are the benefits of...
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