Differences Between PPC & SEO

June 16, 2021

It is normal to get confused when it comes to many terms in digital marketing; PPC, SEO, SERP, ROI, just to mention a few. You’ve probably heard about PPC and SEO more than the others, but what is the difference between them? Keep reading to find out.

What is PPC?

PPC stands for pay-per-click; it is an internet marketing model that advertisers pay a fee for every time users click on their ads. One of the popular ways of PPC is through search engines like Google and Bing. It is like if you were buying visits to your website instead of doing it organically with SEO.

PPC on Google allows advertisers to pay for ad placement using search engine’s sponsored links; whenever users search on a keyword related to their offering, the advertisement shows in the top results section.

What is SEO?

Increasing the traffic to a website in quantity and quality with organic search results is called Search Engine Optimization, or SEO. SEO services are essential for a business if they can get more visitors who will become potential buyers with time. Usually, SEO provides to your customers content and resources relevant to your industry and provides value to them.

Main Differences

  • Position in Search Results: SEO content just appears in the middle of the result pages. PPC advertisements will appear at the top or below organic results on top positions of the first pages, depending on how optimized your website is. 
  • Cost: SEO is an entirely free option for you to position your website. PPC is paid advertisement. 
  • Traffic Potential: Organic content (SEO) can get more traffic than PPC. If you can make rank your website using the keyword you want, you get more traffic than paying for those keywords.
  • Conversions: PPC is more likely to convert quicker than SEO if you can correctly target and optimize your PPC campaign. SEO takes more time to convert because the user who reaches your organic content might not be interested in your product at first. Still, with time, they might remember your business and make a purchase.

Strategies For Your Business

At Midnight Marketing, we focus on providing top-quality SEO services and PPC; we build a strategy to help you get traffic and conversions efficiently. Our experts are ready to give you all the information you need to start making money for your business.

Contact Us

We would like to hear from you. Please send us a message by filling out the form below and we will get back with you shortly.