What is SEO? Why Do I Need It?

June 16, 2021
SEO Midnight Marketing

Social media marketing can include both paid advertising on social media and organic social media posting. Although organic posting can have benefits, paid social media like Facebook Ads is more effective in targeting and converting users. But what are the benefits of social media marketing?

What SEO Means?

SEO stands for Search Engine Optimization; it is the practice of increasing the quality and quantity of traffic to your website with organic search results.

We can break down SEO into 3 main parts:

  • Quantity of Traffic: SEO helps attract the attention of all the people using Search Engines, such as Google or Bing, and those who are searching for services related to your business.
  • Quality Traffic: You want to attract as many visitors as you can. But if you are a cellphones shop and people are finding your website when searching for restaurants, you are not attracting quality traffic. You want to have genuinely interested visitors in your business so that you can convert those visitors into potential customers.

Organic Traffic: All of this traffic that SEO helps generate, it’s called “organic traffic,” which is all the traffic you generate to your website from Search Engine search results that you did not pay for.

Why Do You Need SEO For Your Business?

There are various ways in which SEO helps your business. 62 % of consumers go to search engines to learn more about a business, product, or service, and 41% use those engines when they are ready to make a purchase.

  • Website Positioning: SEO helps you position your business at the top of the results in Google and Bing, so your potential buyers reach out to your website and make purchases.

Credibility: It takes time to build trust and credibility about your business; SEO is one of the best ways to do so if you combine it with content marketing. First, a user finds your business by searching information related to your industry and clicking on one of the resources you have created. When they read each piece of content created by you, you build trust and credibility, and your potential customers will come back for more until they are ready to make a purchase.

SEO Services From Midnight Marketing

At Midnight Marketing, we help you drive traffic to your website through SEO services. We build an SEO strategy to avoid the risk of losing potential customers because your competitor’s website is more visible on Google or Bing. Get in touch with us today; an expert will make sure to provide you with all the information you need to catch those potential customers ASAP.

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