What Is Social Media Marketing?

May 17, 2021
What Is Social Media Marketing?

Many digital marketing agencies offer social media marketing services to businesses, but often it’s not clear what social media marketing is, what it entails, what the benefits are, and which platforms the agency is working with.

Let’s explore the ins and outs of social media marketing and how it can help your business.

What Is It?

First of all, what is social media marketing, really? Social media marketing is essentially using social media to advertise your business, and this can include organic posts, community management, and/or paid ads.

The social media platforms to advertise on are:

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • TikTok (more recently)
  • LinkedIn

Each platform has its own nuances, strategies, and ad campaigns, and it’s important to find the right platforms for your business goals — and an agency that can do each of them right. Social media marketing can:

  • Reach a variety of audiences
  • Increase brand awareness
  • Help build a fanbase and increase loyalty
  • Monitor customer’s feelings towards a business
  • Increase revenue by promoting products and offers

What Does It Include?

Social media marketing services depend on the type being offer, but may include:

  • Creation and scheduling of organic social media posts, including images and captions
  • Responding to follower comments
  • Managing reviews
  • Building relationships with followers
  • Creating and running paid ad campaigns to increase revenue

Types Of Social Media Marketing

Organic Posting

Organic posting means using the platforms to post free content to engage your followers. This is what most people think of when they think of social media. Organic posts can engage audiences, but are only visible to people who already follow your profile or page. They aren’t targeted in any way.

Community Management

Community management is an extension of organic posting in that it involves responding to comments and building a community through authentic engagement. This is the way to build a long-term relationship with your customers.

Paid Ads

Paid advertising on social media takes advantage of social media platforms’ wider audiences to find new customers on the platform, even if they don’t follow you. You can create ad campaigns on the platforms to sell your products through social media and drive people to your website.

Get Social With Midnight Marketing

Ready to leverage social media for your business goals? Midnight Marketing offers social media marketing to grow your business on social media platforms. Reach out now and let’s talk about your business and goals, and how we can help you reach them.

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