SEO, or Search Engine Optimization, is the process of tweaking a website and its contents to be easily accessible for the search engines’ algorithms. It is an organic way of creating a path so your customers can find your business and its services a lot easier.
According to this HubSpot article, 75% of users never go beyond the first page of a Google Search. So being able to rank on the first page of related searches to your business is one of the best ways to organically boost your traffic. That’s why acquiring the best SEO services is a must for businesses looking for growth.
When starting your SEO journey, it is important to understand where exactly you are in order to get the best results. Thankfully, there’s a very simple three-stage process to SEO that will guide you through.
The 3 Stages of SEOA Cost-effective Marketing Solution
Stage 1: Visibility
This stage includes all SEO accounts that start with a new domain name that have never done SEO before or are venturing into a new service. Here, you and your SEO specialist must focus on developing content that targets keywords to raise awareness about your brand.
For example, you’re a dentist that specializes in children’s care in the Dallas area. Through your SEO specialist’s research, you’ve found that people tend to search for businesses like yours with the query “children dentist Dallas.” So, to boost your chances of ranking on the first page of search results, your strategy should include that query within the contents of your website.
At this stage, you must focus on boosting your site’s visibility. When your impression rates have gone up, it’s time to move to the next stage.
Stage 2: Acquisition
When you’re at this stage, the game changes completely. You’ve already managed to be seen by your potential customers, but you’re not getting them through to your website. This is where CTR (click-through rate) comes in. CTR is the number of clicks you get compared to the number of people who had the opportunity to do so Hire An SEO Agency. To boost your CTR, you need to focus your efforts on optimizing your titles and URLs and developing content that includes your keywords.
Stage 3: Engagement / Conversions
Congratulations! Your website now has organic visitors, thanks to a carefully developed SEO strategy. Now, it’s time to turn those visits into profits for your business. This is known as conversions, and it’s basically when a customer purchases after visiting your website. Hire An SEO Agency.
Here, you must focus on developing a solid user experience within the site and taking into account the following factors:
- Time on site: the time spent on your website.
- Bounce rate: is the percentage of visitors that only stay on one page and leave afterward.
- Conversions: as said before, purchases that were started from your website.
Grow Your Traffic Organically
At Midnight Marketing, we pride ourselves on having a team of seasoned experts that continually push the envelope to find better ways to serve our clients. So don’t wait more and get the best SEO services for your business TODAY.